BEHIND THE SCENE SS17

A couple of weeks ago, we did the new campaign for Spring Summer 2017. I just saw yesterday the publication of one of the photos from this campaign in the October issue of L'Officiel and I want to tell you a little of the experience that goes behind the planning and production.

The planning for the photo shoot starts months in advance, where we study the concept throughly, the color palet, and the perfect model to embodied the brand. This is our second Campaign where I had the honor to work with the super talented Gustavo Garcia (@lamasdolorosa), as creative director and photographer. His vision for our brand amaze me every time. He has the power to trespass feelings, textures and luxury in a picture. 

The production normally takes place in Mexico city, this time was in the wonderful neighborhoods called La Condesa. Gustavo's team was as always amazing: it takes a village: hair and MUA, assistants, photographer, talent, editors, you name it! And off course me and my team, taking care of the simple but very important details. 

The truth is that the process is really fun when you do it with such a profesional team. Music in the background and a good attitude and time fly... suddenly it's very late and we are about to shoot the last outfit.

Hope you have fun watching this behind the scene video:

I hope you like this production as much as I do. Stay tuned because there are a lot of new stories coming from the collection and from our favorite globetrotters. 

Want to see the final results of this new Campaign? Go check it out for yourself and leave your comments please! 

https://cristinaramella.com/pages/lookbook

Lots of love! 

Shop new collection here: goo.gl/I3GNXp